Due to the increased volume of our international sales, Washworld is pleased to announce the creation a new position, that of Sales Manager-Europe. Assuming this new position for Washworld is Michael von Knorring. Von Knorring is a well known name in the European car wash industry as he has spent the past ten plus years in a similar capacity for another vehicle wash company.

Von Knorring’s career has centered around various aspects of the automobile industry including that of Sales Director for Toyota in his native Finland. In addition, von Knorring dealt with the chemical side of car washing as a major chemical company’s Communications Director. It was during his tenure as Sales Director for an auto glass manufacturer that von Knorring moved to France to head up the development of the company’s automotive replacement glass (ARG) manufacturing business, as well as to develop a European distributor network for the product. He oversaw the process that included the acquisition of companies in France, Germany and England, which resulted in the company becoming the second largest ARG manufacturer in Europe. When the company was purchased by US based PPG, von Knorring remained as the ARG Director for Europe with production units in Italy and France.

Von Knorring is married and lives in France where his two grown sons are also working with major international corporations.

It’s that exciting time of year, time for the Car Care World Expo and Washworld has a lot of prizes and surprises waiting for you at our booth #1157! We are excited to show you how we have taken the best of technologies’ advancements and adapted them for the car wash industry. Make sure you check out what this means for our Washview and the changes we’ve made to Razor. Plus we’re planning a huge surprise that you have to see to believe! Did I miss anything? Oh, that’s right, there IS something missing at Washworld and here’s a hint: Washworld REALLY MEASURES UP. Stop by the Washworld booth, tell us what’s missing and claim a prize!

Washworld now has a distributor in Italy; Enrico Mariotto will be the exclusive distributor of Washworld systems in Italy. The company, located in Torino, is well known in the car wash industry and owns several sites throughout the country operated under the Starwash brand. Originally a distributor of self-serve equipment, in 2003 owner Mariotto became involved specifically with touch-free in-bay automatic systems and played an instrumental role in developing the European market for high pressure equipment. His company now operates one of the largest multilane wash sites in Italy. The first of the Washworld systems has been installed in Sardinia with a second to follow in Bologna. In addition to Washworld equipment, the Enrico Mariotto company will represent CSI chemicals throughout Italy. We’re excited about this new partnership.

We are happy to announce our newest international distributor; AUTOMO will distribute Washworld vehicle wash systems in Russia. Located in Moscow, AUTOMO is owned by Boris Kasiyanenko who has a background in automotive electrical engineering and had served as Deputy Director Master-Distributor Hunter Engineering Russia. Boris has been in the car wash industry for the last five years and looks forward to serving this growing market in Russia. Welcome Boris!

The newest addition to Washworld’s distributor network is ABC Car Wash Systems which will be handling Washworld vehicle wash systems in southern Nevada. ABC is owned by Ryan Ford who has been in the car wash industry for over 13 years. He opened ABC in September of 2009 after spending the previous 11 years as District Manager of a large car wash chain. According to Ford, his experience on the consumer side of the business, “...helps us to relate well to the customer and their needs.” ABC will sell and service new equipment, chemicals and parts.

The new Washworld DVD featuring our entire product line has arrived! The Washworld Vehicle Wash Systems DVD consists of sections on the High Velocity®, Razor® and Radiantz®, as well as an overview of our company. The DVD is interactive which allows the viewer to choose to watch the entire 12 minute presentation or to focus on a particular product of interest. The various segments of the new DVD will shortly be available on our website as well under the “Video” icon on the “Info Center” page. If you would like a new Washworld DVD, email us at sales@washworldind.com and we'd be happy to send one to you.

Virtual Attendant In Action!

Available now on the Washworld website is a video of our Virtual Attendant®. This exclusive technology enables our High Velocity or Razor touch free wash systems to maneuver around obstacles like extended trailer hitches or bike racks that often render other car washes inoperable. This means no down time and no more trips to the site to reset the wash. It’s like having an attendant at your wash 24/7! The video in on our Info Center page.